The smartphone industry keeps chasing perfect moments, flawless lighting, balanced colors, perfect skin.
But perfection can feel... sterile.

realme was built for those who’d rather capture imperfect moments the ones that are spontaneous, raw, and real. The laugh mid-blur. The light that hits wrong but feels right.

Partnering up with RICOH, the legend of street photography, to celebrate the art of imperfection. Together, we’re bringing back that no-rules energy, where every shot tells a truth, not just a story.

Because in a world full of filters, it’s the imperfect moments that stay with us.